Lindah's Founder Story - From Toli 2017 to SheEO 2026
I did not start with SheEO. I started in 2017 with a project called Toli—deep in the villages of Gikambura, in slum areas, in town centers where nobody was really looking. I was figuring it out as I went. Most founders are. They just don't say it out loud. From Gikambura to Kiandutu slums. Then Chuka, in partnership with Kenya Connection Kids. Then Mathare. Then Siaya and Bondo with a different organization entirely. I was moving, learning, failing forward, picking things up and putting things down. You learn a lot when you work in places that don't appear on most people's radars. Then came SheEO. Piloted in Kajiado. Then Kikuyu. Then Kehancha. Many iterations. Many changes. Many lessons that arrived disguised as setbacks—which is, I have decided, the universe's favorite delivery method. We said yes to some things. We said no to others. We dropped things that weren't working—which, if you have ever poured your heart into something that isn't working, you know is...