From Restocking to Renovation — Naomi's Two-Loan Strategy
There's a particular kind of intelligence that comes from running a business with nothing to fall back on. It sharpens your thinking. Every shilling is a decision. Every stock purchase is a calculated risk. Every day is a market test. Naomi has that intelligence. She sells collard greens (sukuma wiki if you like) from a makeshift stall in Kibera. She's been doing it long enough to know what she needs, what she lacks, and exactly how to close the gap between the two. When she was selected for the first SheEO x Redonate Foundation microlending cohort, she didn't use the money on guesswork. She restocked her collard greens. Then she expanded, adding bananas to her range. Two products. A broader customer base. Higher daily revenue. Simple moves, executed with precision. Her stall - her kibanda, tells part of the story she doesn't. There's structural damage. Weather gets in. On bad days, her products are exposed. It's the kind of slow erosion that eats into ma...