Know Your Customer: Simple Ways to Understand & Serve Your Market

 


Why This Matters

Many small businesses in Kenya close because they don’t fully understand their customers. Whether you sell secondhand clothes in Githurai or do mobile money services in Lodwar, you need to listen to what your customers want.

Step-by-Step Guide: How to Know Your Customer

  1. Ask Questions: What do your customers like/dislike?
  2. Observe: What time do they shop? What items sell fast?
  3. Create a customer profile.
  4. Tailor your offers based on what you learn.

Example: If you realize your customers are mostly working mothers, you might adjust your hours to open earlier or offer M-Pesa pay for convenience.

Download Free Template: Customer Profile Worksheet

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