The SheEO Effect: Amplifying Her Ambition

  The story of SheEO's birth is deeply intertwined with my personal journey, marked by unexpected turns, periods of reflection, and a deepening sense of purpose that emerged during one of the most challenging times in recent history—the COVID-19 pandemic. In 2016, after a successful career as a sales executive, I made a bold decision that many might find surprising—I resigned from my corporate job. At the time, I was seeking something more meaningful, something that resonated with a deeper part of me that I couldn't yet fully understand. I was young, and though I had achieved financial success early on, I hadn’t mastered financial management. This, combined with a restless spirit, led me on a path of self-discovery. Leaving Nairobi behind, I moved to Naivasha to work with my brother and a friend in a hotel. Despite having no background in the hospitality industry, I jumped in, hoping this new environment would provide the clarity I was seeking. However, it soon became clear tha